Kia [000270], the official sponsor of the Australian Open Tennis Tournament, the first major tournament of the season, is launching a global brand campaign in earnest, including supporting the official vehicle, to celebrate its 23rd anniversary of sponsorship. Kia announced on the 11th that it held the official vehicle delivery ceremony for the ‘2024 Australian Open Tennis Tournament’ at Melbourne Park, Victoria, Australia .A total of 130 vehicles were delivered on this day, including electric models such as 15 EV9s and 10 EV6s, as well as 95 Sorentos and 10 Carnivals .It will be used for the movement of participating athletes and competition officials and event management during the competition period (January 14-28).
To commemorate the 20th anniversary of its partnership with Rafael Nadal, a world-renowned tennis star and Kia’s global brand ambassador, Kia will install a statue of Nadal on the terrace of Margaret Court Arena in Melbourne Park.In addition, the brand campaign ‘Dear Tennis’, which talks about the passion and inspiration of tennis to tennis fans through Nadal, was released through YouTube and official social media. In addition, in celebration of the 2024 Australian Open, Kia will install the Kia electric flagship EV9 booth in Melbourne Park and conduct a full-fledged launch campaign for EV9 in Australia.
Kia invites a total of 170 people, including customers, influencers, and ball kids (young people who help with the smooth supply and handling of balls in tennis matches) from 34 countries around the world, to watch the tournament and provide tours of Melbourne Park.“The 2024 Australian Open is a competition that announces the special partnership between Kia and the Australian Open,” said Ryu Chang-seung, executive director of Kia’s Customer Experience Division. “We want to let the world know that Kia is a brand leading global electrification.”Australian Open Tournament Director Craig Tiley said, “We are delighted to be introducing the EV9, which embodies Kia’s sustainability innovations, as the official tournament vehicle 온라인카지노 this year for the first time.”