Celebrating the 40th anniversary of its founding, Ulsan Hyundai, which succeeded in winning two consecutive K-League titles for the first time in the club’s history and won the ‘4th championship star’, held a ‘big party’ in publicity and marketing.
The Ulsan won 2-0 against Daegu FC in the home game of the 35th round of the Hana One Q K League 1 2023 held at Munsu Stadium on the 29th of last month with consecutive goals from Kim Min-hyuk and Jang Si-young,
and won the championship early regardless of the results of the remaining three games this season‘ was confirmed. 메이저사이트
K-League
Ulsan, which succeeded in regaining the top spot in K-League 1 for the first time in 17 years last year,
achieved a milestone by winning two consecutive games for the first time since its founding.
Ulsan achieved good results in promotion and marketing as well as team performance this season.
Above all, what is noteworthy is that marketing sales exceeded 10 billion won for the first time since its founding.
According to the club, Ulsan has currently earned 10.2 billion won through marketing activities alone,
out of its own income of 16 billion won this year, excluding support from the parent company.
This is the first time since its founding that sales through marketing activities exceeded 10 billion won.
Ulsan Hyundai
This year, Ulsan Hyundai recorded a record-high 10.2 billion won in sales solely through the club’s own efforts, including 4 billion won in ticket revenue,
3.2 billion won in sponsorships (excluding parent company group companies),
1.4 billion won in food and beverage (F&B) sales, and 1.6 billion won in merchandise sales such as uniforms.
Ulsan also attracted a total of 300,406 spectators (average of 17,670 per game) in 17 home games this year through the last 35 rounds.
This is the first time this year that Ulsan has exceeded 300,000 spectators for a home game in a single season.
The club’s YouTube channel has also uploaded 515 pieces of content over the past three years,
the number of subscribers is on the verge of exceeding 50,000 this year.
This year alone, the number of subscribers increased by 15,134.
In addition, the club explains that the club’s own documentary,
the ‘Blue Waves’ series, has been steadily gaining popularity for three years.
An Ulsan official said, “As there is not only the K-League but also the Asian Football Confederation (AFC) Champions League (ACL) group stage remaining this year,
we will continue to communicate with fans and continue Ulsan’s soccer fever into next year.”